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We live our lives increasingly digital. From how we work and learn to how we communicate and move, digital technologies shape what we do every day. Much of that happens behind the scenes. Invisible systems process, store and connect the data that makes our lives smoother, faster and more accessible. Data centers are a key part of that system.
One of the areas where the positive impact of digitalisation becomes most tangible is journalism.
Not so long ago, news used to arrive on paper, land on the kitchen table, sitting there, waiting to be read. Today, it reaches us through apps, platforms and algorithms and soon, perhaps, through AI agents.
That transformation has made journalism faster, more personal and more measurable. It has also made the news business dependent on technologies and companies it does not control. Every click reveals something about the reader, but such metrics can influence what the journalists see as important. Each new channel creates an opportunity to reach an audience and another gatekeeper standing between journalism and the public.
While print is fading, trust is under pressure and AI is preparing the next disruption. So what remains of a newspaper when the paper is no longer the product? And who decides which stories reach us when the front page becomes invisible?
In this third episode of ‘The Digital Backbone’, Peter Soetens, CEO Technology at Mediahuis, takes us inside the digital machinery that is now reshaping the media.
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